All three participants indicated that the ordering process required far too much typing or clicking.\u00a0 This redesign intends to resolve these issues by focusing on automating some of the ordering process and making repeat orders less time-consuming.<\/p>\n
Issue #1:\u00a0 Finding the Closest Monical\u2019s Pizza Location<\/strong><\/p>\n Before a customer can place an order at monicalspizza.com, she must first identify the closest Monical\u2019s location. \u00a0\u00a0While this may be an obvious task for customers in some locations, there are 50 locations in Illinois.\u00a0 It could be confusing for customers located in an area that has more than one Monical\u2019s Pizza restaurant.\u00a0 It could also be confusing for customers who are new to their area of residence.<\/p>\n Solution: Issue #2: Can\u2019t Save Location or Preferences for Future Orders<\/strong><\/p>\n In addition to the complexity of choosing a location, the site also lacks any feature to save the location for future orders.\u00a0 This means that each time a customer visits MonicalsPizza.com, she is forced to re-enter information required to place her order including:<\/p>\n Solution:<\/strong><\/p>\n Allowing customers to create an account could eliminate the need to provide order information and select a location every time they place an order online.\u00a0\u00a0 As part of this redesign, the ability to create an account and login to order will be added to the site.\u00a0 When a customer creates an account, she will be presented with the closest home location based on her geographical position.\u00a0 This will be saved as her preferred restaurant location.\u00a0 She can manually change this by editing her account information at any time.<\/p>\n In addition, she will also be able to store her address information, payment information, and frequently ordered menu items.\u00a0 \u00a0\u00a0This would help decrease the amount of time future orders would take to place online.<\/p>\n Issue #3:\u00a0 The Order Process is Tedious and Time-Consuming<\/strong><\/p>\n In addition to requiring customers to choose a location and enter address and payment information every time they place an order, the site also requires them to go through the process of selecting menu items.\u00a0 For one-time customers, this is an absolute necessity.\u00a0 However, for repeat customers who frequently order the same menu items, allowing them to store a favorite\/frequent order would help to speed up the order process.<\/p>\n Solution:<\/strong><\/p>\n If a customer orders a large pizza with mushroom, onions, and green olives every Friday, she should be able to save the item in her frequent orders list and schedule automatic ordering and delivery.<\/p>\n As part of the redesign proposal, the flow of ordering online would include the ability to automate frequent orders as well as reduce the number of clicks required to choose items and place an order.<\/p>\n Summary<\/strong> Monical’s pizza is a restaurant operating in the Midwest with locations in Indiana, Illinois, and Wisconsin.\u00a0 The restaurant is family-oriented and has grown significantly over the past five years with the opening of many new locations.\u00a0 The business\u2019 quick growth has likely left the owners scrambling to find a way to maintain the restaurant\u2019s brand and keep their processes similar across all of their locations.<\/p>\n All of the Monical’s locations use the same web site. This helps the owners to maintain control over Monical\u2019s Pizza\u2019s brand.\u00a0 However, multiple restaurant locations poses a problem when trying to target their customers.\u00a0 Customers are required to find and choose their location before placing an order online.<\/p>\n Although web site visitors can order pizza online, the process the visitor goes through to select their location and order a pizza is very tedious and disorganized.\u00a0 The site requires them to choose their state and then find their location before they can even begin placing their order.\u00a0 It definitely doesn’t meet the 3-click rule in that regard.<\/p>\n Individuals representing a wide range of demographics use this site to order pizza, Italian dishes, salads, appetizers and desserts.\u00a0 These individuals enjoy pizza or Italian cuisine and the convenience of not having to cook dinner.\u00a0 Some order for their entire family, while others order for themselves because they feel it’s a waste to prepare and cook a meal for a single person.\u00a0 Ordering in is a convenient date night option for couples and a great catering option for business gatherings and large groups.<\/p>\n The demographic of the primary audience includes individuals aged 19-35.\u00a0 Generally, as adults age they try to eat healthier foods that are lower in calories and fat compared to pizza (the main product of Monical’s Pizza).<\/p>\n <\/p>\n Monical’s Pizza began as a family-owned and family-oriented restaurant. They try to maintain that brand identity by offering specials geared towards families and their communities.\u00a0 The owners named their products with titles such as ‘Family Pleaser,’ and offer a separate menu for kids.\u00a0 They call their restaurant the ‘Home of the Family Pleaser’ and encourage visitors to ‘Join [their] Facebook family.’\u00a0 They also include a section on their site for games that the whole family can enjoy.<\/p>\n Monical’s Pizza also takes an active role in supporting the community by sponsoring local youth athletic programs and hosting banquet dinners.\u00a0 Some of the other community efforts they support include the D.A.R.E. graduation recognition program, reading programs, and lamaze programs for new parents.<\/p>\n Main competitors of Monical’s Pizza include:<\/p>\n <\/p>\n The goal for this project would be to redesign the web site to make the ordering process simpler for the web site visitor.\u00a0 This could be accomplished by including geolocation technology to help detect location information currently input by the user.\u00a0 By reducing the number of steps (and, in turn, clicks) the visitor experiences, visitors will be more likely to place an order than exit the site.<\/p>\n In addition, the building of an order, itself, needs to be simplified.\u00a0 It’s a confusing interface that requires picking items, sizes, and toppings, but not in a cohesive, organized way.\u00a0 Again, I think it would be possible to help guide the user through the process with a more adaptive interface.\u00a0 Order options can be presented based on previous choices made by the visitor, instead of forcing them to consider every option regardless of its relevance to their selections.<\/p>\n The goal of this initiative is to make the process of ordering dinner, a Monical’s pizza, online quick and easy for you.\u00a0 You may be sitting in the comfort of your own home or you might be leaving work and on-the-go.\u00a0 Regardless, ordering a pizza from your mobile device or desktop computer should be straightforward and painless.<\/p>\n <\/p>\n
\n<\/strong>Implementing HTML5 geolocation would allow the user to provide her geographical position to the web application if she desired.\u00a0 This would speed up the ordering process and lessen any confusion about proximity of locations.\u00a0 If the user provided her geographical position, the web application could then detect the location and automatically pick the appropriate Monical\u2019s location for the customer.<\/p>\n\n
\nBy implementing the three solutions described in this design document, Monical\u2019s Pizza could reduce the customer\u2019s time spent on locating a restaurant and placing an order.\u00a0\u00a0\u00a0 The ordering process would be streamlined and simplified and would cater to repeat customers.\u00a0 Since it takes more money and effort to create new customers, it makes financial sense to cater to existing customers to encourage repeat orders.\u00a0 By adding these features that allow customers to repeat previous orders easily, they are more likely to order in the future and remain loyal to Monical\u2019s Pizza.<\/p>\nOverview<\/h3>\n
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\n Participant<\/strong><\/td>\n Age<\/strong><\/td>\n Gender<\/strong><\/td>\n Technological Background<\/strong><\/td>\n Demographics<\/strong><\/td>\n<\/tr>\n \n Justin<\/td>\n 30<\/td>\n Male<\/td>\n Justin is very tech-savvy and experienced.\u00a0 He uses the Internet frequently for various tasks from research to online\u00a0\u00a0 banking.\u00a0 He also uses a tablet and smartphone.<\/td>\n Justin was raised in Canada and now lives in West Central Illinois.\u00a0 He works as an Assistant State\u2019s Attorney for County Government. \u00a0He is married, without children, and enjoys the convenience of ordering take-out or delivery.\u00a0 He rarely cooks because he doesn\u2019t have the time between working and training for an IronMan.<\/td>\n<\/tr>\n \n Zach<\/td>\n 22<\/td>\n Male<\/td>\n Zach is very tech-savvy and grew up using the Internet.\u00a0 He also fixes computers in his spare time and loves tinkering with electronics equipment.<\/td>\n Zach is a student currently studying electrical engineering at the University of Illinois.\u00a0 He is single and spends most of his time studying, in class, or at work.\u00a0 He doesn\u2019t make a lot of money and doesn\u2019t have much free time so he often picks up fast food or orders in pizza for himself or for a group of college friends.<\/td>\n<\/tr>\n \n Angie<\/td>\n 38<\/td>\n Female<\/td>\n Angie uses the Internet for social purposes, but says that technology is like a foreign language for her.\u00a0 She would much rather call someone than text and she doesn\u2019t have a tablet or higher end smartphone.<\/td>\n Angie works part-time at a veterinary office, but spends the rest of her time caring for her 5-year-old twins.\u00a0 She is married to a police officer who often works late hours and isn\u2019t home for dinner.\u00a0 She frequently orders pizza for her and the kids and sometimes orders delivery for date nights with her husband.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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